Viva La Orange

Viva La Orange. It began with a can of paint. It grew into a way of life.

When we decided to paint a wall in our office a few years back, the choice came down to orange or blue. Undecided, we put it to a vote amongst our team. The orange supporters, in a clever bit of guerilla marketing, created a campaign for their color replete with the rallying cry “Viva La Orange!”

It’s no surprise that orange won out. It is after all the color of passion, energy, and creativity… the qualities that we embody as an agency. It wasn’t long before “Viva La Orange!” went from inside joke to company philosophy because orange stimulates thought, stands out, and encourages a reaction… just like our advertising.